EXPERIENCE
Amazon Music | Content Acquisition Manager | June 2021 - Present
Look after France, Italy, Spain and India, growing the podcast offering on Amazon Music while also shaping these market’s podcast originals strategy.
Deezer | PODCAST MANAGER | MARCH 2020 - May 2021
Launched podcasts in over 15 markets in the MENAT region. In charge of putting together the platform's regional podcast strategy, from producing a catalogue of original content to acquiring new content and developing relations with local podcasters. Manage the department’s budget, while also working closely with the different departments, namely the product and marketing teams. Since the launch, streams grew by 20% monthly, and our very first podcast Saudi Today has won the MEPRA award. We’ve also launched 12 podcast originals in just under a year.
REYZIN MEDIA | FOUNDER AND EXECUTIVE PRODUCER | June 2018 - Present
Founded a podcast production company whose mission is to produce content for the Arab speaking world. Conceived new shows and oversaw their creation from ideation to distribution. Led teams of marketers, editors, producers and designers. Developed key partnerships with advertisers and clients in the MENA region. Developed a culturally impactful podcast that was one of six podcasts selected out of 6,000 applicants for the Google Podcast creator program.
TOMORROW NEVER KNOWS | INTERVIEW AND STORY PRODUCER | July 2018 - September 2018
Interviewed pilgrims on the Camino de Santiago for Pilgrim an AR audio documentary, which was showcased at IDFA. In charge of vetting and selecting subjects and narratives for the audio documentary.
KEEWARD | CONTENT CREATOR AND STRATEGIST | October 2016 - June 2018
Led and developed content strategies for a number of startup projects across industries including music, publishing, fashion, technology, automotive and F&B. Achieved customer objectives, ranging from raising awareness, generating leads and converting to sales.
SCORPIO FILMS & UNITED NATIONS | LOCAL AND STORY PRODUCER | May 2016 - September 2016
Produced a short documentary for the UN. Acted as local producer, leading the preliminary background research for the documentary and interviewing Palestinian and Syrian refugees.
SPEAKING ENGAGEMENTS
PRX AUDIO RECESS | VIRTUAL Panelist for “How to Build a Community around your Podcast” attended by 300 virtual participants
PRX GOOGLE SHOWCASE | BOSTON
Presented my podcast at a storytelling night run by the Google Podcast creator program.
PRX GOOGLE SHOWCASE | BOSTON
Presented my podcast at a storytelling night run by the Google Podcast creator program.
ART OF STORYTELLING | BLC BANK
Taught a class of professionals on how to tell a story to promote themselves or their business.
OWN IT SUMMIT | GEORGETOWN SUMMIT
Gave a talk at my alma mater on creating purpose driven documentaries and podcasts.
HOW TO CREATE CONTENT FOR SOCIAL MEDIA | ESMOD
Taught classes of undergraduates and graduates on how to promote their brands on social channels.
EDUCATION
IMPERIAL COLLEGE LONDON | October 2014 - October 2015
MsC in Media Production
GEORGETOWN UNIVERSITY | August 2009 - May 2013
BA in English Literature
SKILLS
SKILL: Design Thinking , Content Marketing, Leadership , Social Media Strategy
SOFTWARE: Premier Pro, Final Cut Pro, Pro-Tools , Photoshop, WordPress , MailChimp
LANGUAGES: Fluent in English, French and Arabic ; Intermediate in Spanish
INTERESTS: Photography, Film, Podcasts, Creative Writing, Literature , Travel